Monday, January 24, 2011

Castrol Malaysia

Castrol set up its first office in Malaysia on December 1, 1924 as a branch office in Penang under the company’s Bombay divisional head office. With the setting up of another office in Singapore in 1928, administrative control of the Malayan business was transferred to Singapore. Castrol's Malaysian operations were centralised in Kuala Lumpur in 1967 and the main office operating in Kuala Lumpur untill now.

In Malaysia, Castrol products enjoy brand loyalty which has prevailed since the 1920’s and this goodwill has been reinforced and further developed through problem-solving relationships established with customers. Substantial resources are devoted to field support and customer advice on site. This high level customer support has played a crucial role in establishing Castrol as the manufacturer and marketer of high quality lubricants and related products for automotive, industrial and marine applications.

No comments:

Post a Comment